Mars launches MilkyWay Biscuits

Mars Chocolate Drinks and Treats (MCD&T) has announced its latest product innovation, MilkyWay Biscuits. 

Based on the popular MilkyWay chocolate bar, the new biscuits are vanilla flavoured and dipped in chocolate. Each biscuit features one of four outer space designs embossed on the top. 

Each serving (the equivalent of two biscuits) has 87 calories, with each 108g pack containing 12 biscuits. 

Michelle Frost, general manager at MCD&T has announced its latest product innovation, MilkyWay Biscuits.  said: “Sales of MilkyWay confectionery grew by nine per cent last year, and we are confident that a combination of the brand strength, competitive price point and fun format will create some real excitement and attract new consumers to the biscuits aisle.”

MilkyWay Biscuits will be available in B&M from September 1 2021, and in ASDA in a couple of weeks. RRP: £1.00 per pack.