Evian has announced its new 100% recycled plastic (rPET) bottle prototype in collaboration with clean technology company Loop Industries.
Loop offers modern technology that allows no- and low-value PET plastics to be recycled into new, virgin-like PET plastic.
The process uses new technology to break down plastic into base building blocks or ‘monomers’. The monomers are then purified and repolymerised into PET plastic. This innovative technology allows more plastic to be recycled, reduces dependence on fossil fuels and helps avoid the construction of net-new plastic.
The new prototype will be named ‘Evian Loop’ to enforce the recycling methods used.
Shweta Harit, VP of marketing at Evian, said: “Keeping plastic out of nature and within the circular economy is a key priority for Evian as we continue to work to become part of the solution to tackle environmental issues. A new era of sustainability, this latest innovation launch is a game-changer and an important milestone in our ambitious sustainability journey.”
“By partnering with Loop Industries, we can look to accelerate our drive to keep the use of virgin plastic to an absolute minimum, while also preserving the uniqueness and purity of our natural spring water”.
Bottles using Loop’s technology will be rolled out at a commercial scale in South Korea in 2022, with the goal of launching in other markets in the future.
This announcement comes after Evian’s release of a label-free, fully recyclable water bottle last year. Evian’s goal is to become a fully circular brand by 2025 by making all of its plastic bottles from 100% recycled plastic.
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