B&G Foods partners with Einstein Bros to launch bagel-inspired seasoning

“We’re proud to partner with the largest bagel retail company in America to capture the essence of its iconic Everything Bagel as a seasoning,” said B&G Foods’ EVP and CCO, Jordan Greenberg.

He continued: “With its mouth-watering mixture of savoury garlic, sesame, poppy, onion and salt, Einstein Bros Bagels Everything Bagel Seasoning Blend is the latest innovation in our growing portfolio of licensed seasonings which is intended to give consumers new ways to experience their favourite brands as easy-to-use seasonings”.

Ernie Mattin, VP of Wholesale & CPG, Einstein Bros, added: “… consumers will now have the opportunity to experience the flavour of our Everything Bagel on foods beyond breakfast – like avocado toast, salads, baked goods, potatoes, eggs, popcorn and so much more”.