Upfield Group has unveiled its newest addition to its Flora range with a plant-based spread alternative, named Flora Plant B+tter Spreadable.
The new alternative to butter is fully plant-based and is suitable for vegans, vegetarians or those who are dairy or lactose free.
It is also made with 100% natural ingredients and contains no artificial colours or flavours.
The product is apparently ideal for baking, cooking, spreading, and frying and has the same rich, creamy taste as regular dairy butter.
Alan Black, marketing director of Upfield UK & Ireland, said: “Offering healthy, tasty and plant-based products that are more sustainable is one of our principal objectives here at Upfield, which is why we have launched Flora Plant B+tter Spreadable. The desire for more sustainable, vegan products is rising, and so we wanted to provide customers with a spreadable alternative to dairy butter that is made with 100% natural ingredients, and could be fully recycled, but still had the creamy, delicious taste of butter”.
He continued: “The launch of Flora Plant B+tter Spreadable is a great step towards our brands committing to providing plant-based, sustainable products to customers, and we look forward to hearing feedback on the new spread.”
The new release is fully recyclable, which includes the tub, lid, and foil, and has a 70% lower carbon footprint than dairy butter.
Flora Plant B+tter Spreadable is available for an RRP of £3.25 in the UK at leading supermarkets including Asda, Sainsbury’s, Morrisons and Ocado.
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