PepsiCo launches Doritos Flamin’ Hot Cool Ranch flavour

Pepsi Co-owned brand Doritos has released a new flavour in time for the festive season, Doritos Flamin’ Hot Cool Ranch.

The new release will join the Flamin’ Hot line-up of Dorito snacks, which includes variations such as Doritos Flamin’ Hot Nacho and Doritos Flamin’ Hot Limon.

Caio Correa, senior director of marketing of Frito-Lay North America, said: “Doritos is no stranger to bold – whether it’s bold flavour, bold experiences or our bold fans that embody the Flamin’ Hot attitude. With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavour that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly another level”. 

Doritos Flamin’ Hot Cool Ranch is available in US retailers nationwide. The new release is available in 9.25oz bags for $4.79 and 2.75oz bags for $2.19.