Suntory unveils Lucozade Alert Original

Suntory is adding a new Original flavour to its Lucozade‘s Alert range, following the £1 million generated sales in under two months through convenience stores.

Lucozade Alert Original is low in calories and non-HFSS certified. The new variant will be available from next month in 500ml in standard and price marked cans.

Suntory Beverage & Food GB&I’s head of Lucozade, Zoe Trimble, said: “Over the past year, consumption patterns have changed, drinking occasions have evolved and we know the importance of converting these insights into action through the launch of new flavours, formats and NPD”.

She continued: “We know that 75% of adults reported concerns about tiredness, yet many shoppers still don’t think stimulant drinks are for them. This is why we brought Lucozade Alert to shelves last year; high in caffeine and with Vitamin B3 to help reduce tiredness.”