For Real! Foods raises SEK 9m in funding

Swedish natural food company, For Real! Foods, has raised SEK 9 million from multiple investors, including Paulig’s venture capital branch, Pinc.

Other investors include science journalist Maria Borelius, Christer Ridderheim – co-founder of Ridderheim’s delicacies – Hans Johansson,  co-founder of Semcon and Vinngroup, and Njörd.

For Real! Foods produces better-for-you frozen pizzas without cereals and bread. The pizzas feature locally grown cabbage or chicken bases, making them gluten- and additive-free. 

Marika King, head of Pinc, commented: “For Real! Foods has succeeded with the piece of art in creating a more nutritious alternative to one of the most enjoyable meals we have – pizza”.

She continued: “Many people are looking for really good alternatives to fast dishes and snacks that are gluten-free, have local ingredients and are without additives – and now they get one that really holds the measure! In addition, the team has several new products underway, so we look forward to an exciting journey”.

According to the company, the funding will be used to expand its presence in Sweden and the Nordic region, as well as to increase production in order to meet growing consumer demand.

The brand also plans to launch new products this year, while selling its pizza bases to the foodservice sector.