Diageo releases RTD Smirnoff flavoured vodka can

Diageo is expanding its ready-to-drink beverage portfolio with the launch of its Smirnoff Raspberry Crush and Lemonade premix can. 

The release follows the brand’s launch of Smirnoff Raspberry Crush which consisted of a “bold, juicy raspberry flavour profile”.

Raspberry Crush and Lemonade features a “smooth, succulent taste of raspberry” and is available in a convenient format pre-mixed with lemonade, with a 4.5% ABV.

Camisha Zinke, Smirnoff brand manager, commented: “Following the launch of Smirnoff Raspberry Crush, we were keen to find more ways for people to enjoy the spirit as well as recruit new drinkers to the category – the launch Smirnoff Raspberry Crush and Lemonade premix RTD does exactly that. The latest product launch places the brand at the forefront of emerging trends and we’re excited to offer the high-quality, vibrant liquid in a convenient, on-the-go format which retailers can capitalise on.”

The new 250ml can will be launched nationwide across the UK from 6 April and will be available to purchase as a single slimline can for an RRP of £1.95 or as a pack.