Swiss Miss and General Mills unveil hot drink collaboration

Conagra Brands’ Swiss Miss has partnered with General Mills to launch a Cinnamon Toast Crunch Cinnamilk hot drink mix.

General Mills’ cereal brand Cinnamon Toast Crunch will combine its Crunch Cinnadust and marshmallows with Swiss Miss’ beverage base.

To prepare a serving of the beverage, “simply combine hot water with the creamy drink mix and then stir in a second envelope full of Cinnadust and marshmallows”. Each box includes six pairs of drink mix.

Astrid Perez Martin, brand manager for Cinnamon Toast Crunch at General Mills, commented: “We know the Cinnamilk left at the bottom of a cereal bowl is one of our fans’ favourite parts about the product. This is why we’re delighted to partner with Swiss Miss to create a delicious new beverage that gives our fans a unique way to experience the unmistakable Cinnadust flavoured milk during new parts of their day.”

The Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix will be available in US grocery stores, mass retailers and e-commerce outlets beginning June with an SRP of $2.99.