PepsiCo is expanding its non-HFSS Walkers Max Strong range with two new flavours to add to its portfolio.
The new variants include Fiery Prawn Cocktail and Hot Sauce Blaze which are both non-HFSS, containing lower levels of fat and salt.
Jonathan Roberts, senior brand manager at Walkers Max, said: “The Walkers Max Stong range has delivered some of the boldest flavours in the savoury snacks category. Snacking remains a huge part of day-to-day UK life, and so taste is incredibly important as it remains the #1 driver when it comes to choosing a snack. These new strong flavours, with lower levels of fat and salt, will greatly appeal to this younger generation by delivering maximum flavour.”
Roberts continued: “With consumers looking for healthier snack options, we’re determined to ensure non-HFSS options don’t mean less flavour for Max consumers and that we continue to deliver a product that they know and love. These new strong flavours add excitement and stand out on shelf and are therefore a must-stock for retailers.”
Walkers Max’s new flavours are available exclusively in Tesco and will roll out nationally to wider grocery and convenience channels from 1 August.
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