Diageo has partnered with The Vita Coco Company to launch a line of premium ready-to-drink (RTD) cocktails.
Crafted with a blend of Captain Morgan rum and Vita Coco coconut water, Vita Coco Spiked with Captain Morgan is available in three flavours: Piña Colada, which features flavours of pineapple, creamy coconut and dark rum notes; Strawberry Daiquiri, contains flavours of strawberries, juicy lime and fruity rum notes; and Lime Mojito, finished with the flavour of garden mint, juicy lime and syrup.
Diageo North America’s president, Debra Crew, said: “Cocktail drinkers are looking for convenient ways to enjoy high-quality classic tropical drinks, especially rum-based ones. As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”
The Vita Coco Company’s co-founder, Mike Kirban, added: “Consumers in tropical regions have been enjoying coconut water as a great-tasting, high-quality mixer in their cocktails for generations. Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We’re so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan.”
Vita Coco Spiked with Captain Morgan, which offers an abv of 5%, will be available across the US from early 2023 for an SRP of $14.99 per 4-pack of 12oz cans.
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