Spirit of Gallo invests in tequila brand Tequila Komos

Spirit of Gallo has announced a strategic investment in the Tequila Komos brand, assuming US distribution rights effective immediately.

The Tequila Komos portfolio is comprised of Añejo Cristalino, Reposado Rosa and Extra Añejo variants. The tequila comes in a handmade ceramic bottle, designed to be easily upcycled.

US-based company Spirit of Gallo represents more than 20 brands, including New Amsterdam Vodka, E & J Brandy, Horse Soldier Bourbon and Camarena Tequila.

Britt West, senior vice president and general manager for Spirit of Gallo, said: “Through refined artistry, innovation and commitment to quality, Komos is best-in-class in its category, allowing Spirit of Gallo to build on the momentum of consumer demand and propel the brand, along with the ultra-luxury tequila segment, into uncharted territory across the globe.”

Financial terms of the agreement were not disclosed.