Co-founders of Honest Tea launch bottled iced tea

Co-founders of Honest Tea, Seth Goldman and Barry Nalebuff have announced their return to the bottled tea business alongside celebrity Chef Spike Mendelsohn with the launch of Just Ice Tea. The ready-to-drink iced tea brand is focused on sourcing simple ingredients and Fair Trade Certified teas and sweeteners.

The tea line is the latest addition to Eat the Change, a planet-friendly snack and beverage company founded by Goldman and Mendelsohn in 2020.

“Just Ice Tea is picking up where Honest Tea left off, but we are tripling down on our commitments to our core values – Fair Trade Certified, organic and just sweet enough,” said Seth Goldman, co-founder of Honest Tea and Eat the Change.

“We are thrilled to have the opportunity to once again serve, and hopefully expand, the community of tea growers and retailers we assembled who were abandoned by the discontinuation of Honest Tea.”

“We didn’t want to leave our loyal customers high and dry, either,” said Barry Nalebuff, co-founder of Honest Tea and Eat the Change Board Member.

Honest Tea fans will recognise new renditions of crowd favourites with Just Ice Tea. While similar to Honest Tea products, some key differentiators to note are: no cane sugar, glass bottles only, less sweet, and chef-crafted by co-founder Spike Mendelsohn who leads innovation at Eat the Change.

“Teaming up with mission-driven leaders and innovators, like Seth and Barry, to launch the next generation of bottled tea is truly a milestone moment for me,” said Chef Spike Mendelsohn, Co-Founder of Eat the Change. “Innovation is my favorite part of being a chef, and we’re excited to introduce this new line of chef-crafted teas made with responsibly sourced ingredients from our trusted partners.”

Flavour names and varieties include Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, Original Green Tea, Peach Oolong Tea and ½ Tea ½ Lemonade.