Mr Kipling expands range with trio of brownies

Premier Foods-owned Mr Kipling has expanded its portfolio with the launch of two new signature bite-size brownie treats and its first premium brownie.

Tapping into the increasing demand for snacks and nibbles, the brand’s Gooey Brownie Bites are available in double chocolate or salted caramel flavours. Made with a rich brownie base and topped with chocolate or salted caramel sauce, the bites are then finished with a coating of thick milk chocolate.

Also added to the Signature Collection line-up is Mr Kipling’s Seriously Chocolatey Brownies, rich chocolate brownies covered with chocolate creme and coated in milk and dark chocolate.

“We are excited to be expanding this popular range with brownies – and our first ever Signature Collection bite-sized treat – that will meet growing demand for evening indulgence and increase penetration with younger consumers,” said Mathew Bird, brand director for sweet treats at Premier Foods