McCafé launches organic dark roast coffee for home drinking

McCafé has announced the launch of its new McCafé high-grown organic dark roast coffee for home drinking. 

McCafé’s high-grown organic dark roast coffee is made from 100% Arabica beans grown at high elevations in Central and South America’s coffee regions featuring notes of cocoa and caramel.

“The influence of elevation on coffee beans is impactful, providing the ideal growing conditions for beans to unlock brighter, livelier flavours,” said Danielle Wedge, marketing director for the McCafé retail portfolio. 

Wedge added: “We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference ‘high grown’ brings to the table.”

McCafé’s high-grown organic dark roast coffee can be enjoyed at home in various formats including single-serve, K-Cup pods, 300g fine ground bags and 300g whole bean bags. The products are now available online and through grocery and speciality retailers in the US.