Halewood Artisanal Spirits‘ Whitley Neill has announced that it is expanding into the low and no category for the first time with a quartet of 0.0 variants.
The new products provide consumers with alcohol-free versions of the brand’s core range – Rhubarb and Ginger, Raspberry, Blood Orange and Spiced Dry.
All four variants are made with Whitley Neill gin and de-alcoholised using a spinning cone vacuum column which boils liquid at a much lower temperature, helping to retain the distinctive flavours and characteristic top notes of Whitley Neill.
Rachel Adams, marketing director at Halewood Artisanal Spirits, said: “Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well-trusted brands.
“Therefore, as the UK’s most loved gin brand, Whitley Neill is in a prime place to fulfil this demand by offering a great tasting alcohol-free alternative to some of our most popular variants.”
Whitley Neill Rhubarb and Ginger 0.0 and Whitley Neill Raspberry 0.0 are available in Sainsbury’s stores and online for an RRP of £22. All four variants are available for all channels to order now.
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