Kellogg’s expands offering with two new products

Kellogg’s has expanded its portfolio with the launch of a twist on its popular Krave cereal and the introduction of Froot Loops Snax.

Krave cereal is now available in a Double Chocolate Brownie Batter variety, with a creamy chocolate filling and crunchy shell. The cereal giant has also launched its jumbo Froot Loops with marshmallow pieces in a snack-sized bag.

Laura Newman, senior director of brand marketing at Kellogg Company, said: “At Kellogg, we’re always looking for ways to innovate by developing new flavours that our dedicated cereal and snack fans desire. Whether parents or kids find themselves in the mood for something sweet and chocolatey or crave something fruity and crunchy, [the new products] are the perfect treat the whole family can enjoy together around the table or for an on-the-go snack.”

The items are available in retailers across the US. Kellogg’s Krave Double Chocolate Brownie Batter Cereal will be available for an RRP of $4.29 for a 10.5-ounce box. Kellogg’s Froot Loops with Marshmallows Jumbo Snax will be available for an RRP of $5.29 per 12-pouch pack.