Molson Coors launches zero-alcohol cocktail line

Molson Coors Beverage Company has launched Roxie, a line of zero-alcohol canned cocktails, in three flavour varieties.

Jamie Wideman, VP of innovation at Molson Coors Beverage Company, said: “[Roxie] packs layers of flavourful complexity, delivering a line of zero-proof cocktails built for those who want to moderate their drinking, abstain or simply sip on something fantastic.”

The cans are available in passionfruit, pineapple and mango flavours and are available via the brand’s website.