Kellogg’s adds new Rice Krispies Multigrain shapes flavour

Kellogg’s is expanding its Rice Krispies Multigrain shapes cereal range with the launch of a new Honey flavour.

The new children’s cereal will join its existing Rice Krispies Multigrain Shapes Strawberry & Apple and Original flavours.

Rice Krispies Multigrain Shapes Honey is non-HFSS and is high in fibre. 

Lejla Damon, Kellogg’s shopper marketing manager, said: ‘‘Rice Krispies is an iconic brand and we wanted to update our range of Rice Krispies Multigrain Shapes to offer families a broader range of non-HFSS children’s cereals.’’

Consumers can find the Honey-flavoured cereal in Sainsbury’s and Co-op stores in the UK for an RRP of £2.99. It will roll out into other major supermarkets over the coming months.