Post and Tim Hortons partner on apple fritter-flavoured cereal

Post Foods Canada has partnered with Canadian coffee chain Tim Hortons to launch an apple fritter-flavoured cereal.

Post Tim Hortons Apple Fritter Flavoured Cereal contains notes of apple and cinnamon, as well as being naturally flavoured.

“We know how much Canadians love Tim Hortons Apple Fritters, which is why we’re so excited to bring the classic flavour of this incredible donut to cereal bowls across the country,” said Mazen Sous, senior director of marketing at Post Foods Canada. 

“We’re thrilled to give Canadians a new way to enjoy the taste of one of Canada’s favourite donuts, now in cereal form,” said Sourabh Malik, vice president of consumer packaged goods at Tim Hortons. “Not only does this cereal taste like an Apple Fritter, but it comes in the Tim Hortons Apple Fritter shape, too.”

The cereal is currently available at select grocery stores across Canada.