Mondelēz’s Oreo introduces new mint-flavoured ice cream

Mondelēz International-owned brand Oreo has introduced a new permanent addition to its frozen treats portfolio with the launch of Oreo Mint tub.

Inspired by the brand’s mint cookies, the Oreo Mint ice cream features a mint-flavoured base and contains real pieces of Oreo cookies mixed in.

Sydney Kranzmann, senior brand manager at Oreo US, said: “Last year, with the launch of Oreo Frozen Treats, we were delighted to offer a new way to enjoy the iconic taste of Oreo cookies”.

She continued: “Fans loved the frozen take on the cookie they know and love, and now, with the launch of Oreo Mint Frozen Treats, we have an opportunity to playfully reinvent ways for our loyal fans to enjoy one of their favourite Oreo cookie flavours”.

The scoopable frozen treat will roll out in stores nationwide this month for an SRP of $6.99 per 48oz tub.