EARI completes acquisition of tequila producer Perfectomundo

Entertainment Arts Research (EARI), a diversified beverage and media group, has completed the acquisition of tequila producer Perfectomundo. 

Perfectomundo Tequila is available in three varieties: Blanco, Reposado and Anejo. The tequila brand is owned by English record producer, Paul Oakenfold, who said: “We are excited to bring this passion project, already revered by the music and entertainment industry and fans around the world, to a nationwide distribution network through EARI”.

The acquisition will add Perfectomundo to EARI’s portfolio, which already includes brands such as Original New York Seltzer, Nature’s Fury functional drinks, Neo Caffeine Superwater, Madre Agave wine, and more. 

Bernard Rubin, CEO of EARI Beverage Group, said: “The acquisition of Perfectomundo is a major milestone for our company as it rounds up our spirit portfolio, adding to our vodka and bourbon brands. It also reinforces our commitment to creating a sustainable platform that can serve our current and future customers and their unique needs.”

Terms of the transaction were not disclosed.