Hostess Brands has expanded its snacking portfolio with the launch of Hostess Kazbars, a “first-of-its-kind” innovation within the snack cakes market.
The bars combine layers of chocolate cake, créme and candy with caramel or chocolate fudge and are covered in a chocolate-flavoured coating. They are available in two flavour varieties: Chocolate Caramel and Triple Chocolate.
Christopher Balach, general manager of Hostess Brands, said: “We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one. This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures.”
The bars will be available in major US retailers from mid-March in multipacks containing eight 1.25-ounce bars, or as single 2.75-ounce bars.
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