Frankford Candy and Kellogg’s team up to bring new confectionery bars

Frankford Candy and Kellogg’s are teaming up to bring two new king-size Kellogg’s Rice Krispies Candy Bars to the confectionery aisle this spring.

The new Kellogg’s Rice Krispies Marshmallow-flavoured Candy Bar combines Rice Krispies cereal with creamy marshmallow candy. The Kellogg’s Rice Krispies Strawberry-flavoured Candy Bar pairs Rice Krispies with strawberry flavours in creamy white candy.

Molly Jacobson, director of business development at Frankford Candy, said: “Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound”.

She added: “As a beloved and versatile cereal known for its Snap, Crackle and Pop, we think consumers will find the combination of crunchy Kellogg’s Rice Krispies cereal and creamy candy hard to resist.”

The single-serve, 2.75-ounce candy bars will be available beginning in April at a suggested retail price of $2.49 at Walmart, Five Below and Big Lots stores in the US and online.