Mondelēz’s Sour Patch Kids launches lemonade-inspired flavours

Mondelēz International has expanded its Sour Patch Kids portfolio with the launch of a new lemonade-inspired sweet.

Lemonade Fest features a mix of four flavours: lemonade, strawberry lemonade, blue raspberry lemonade and cherry lime lemonade.

Grace Howard, brand manager of innovation at Mondelēz International, said: “With Lemonade Fest, we’ve created a fun and refreshing candy that perfectly captures the ultimate essence of sour-then-sweet in a way that only Sour Patch Kids can”.

Sour Patch Kids’ Lemonade Fest is available to buy at major retailers in the US for an SRP of $1.25 per 3.6oz and $3.09 for 8oz.