Pernod Ricard to sell Clan Campbell whisky brand to Stock Spirits

Pernod Ricard, through Chivas Brothers Limited, has entered into an agreement in principle with Stock Spirits Group for the potential sale of its Clan Campbell.

The decision comes after Pernod received an offer from the spirits and liqueur producer to buy the Scotch whisky brand.

Stock Spirits is a Polish company with a presence in  Czechia, Slovakia and Italy. It has a portfolio of more than 70 brands, including Żołądkowa vodka, Stock 84 brandy, Limonce limoncello and Bozkov rum.

The group, which exports to over 50 countries worldwide, employs more than 1,200 staff.

Pernod describes Clan Campbell as “one of the leading brands” in the blended 12-year-old Scotch whisky category in France. The brand is also available in other European markets such as Spain, Luxembourg and Italy.

The French spirits giant said that the transaction is part of the company’s active portfolio management, which aims to align with the changing demands of its consumers while expanding opportunities for premiumisation.

Pernod’s CEO, Alexandre Ricard, stated: “Our dynamic and broad-based growth across categories and geographies is strengthened by our active portfolio management strategy. Following a successful series of targeted acquisitions, the disposal of Clan Campbell will enable our teams to focus on priority brands.”

The completion of the proposed transaction remains subject to consultation.