“First and foremost, it’s an incredible and humbling honour,” said Jerry Greenfield about the recognition and nomination. “We grew up in a time where Martin Luther King Jr was one of the most significant figures of our generation. He inspired us to embrace peace and non-violence. To be recognised not only as individuals, but for the work of Ben & Jerry’s as a company, is really one of the most significant moments of my life.”
The King Center’s Salute to Greatness Award, one of the King Center’s highest honours, is presented to individuals and corporate citizens in recognition of outstanding contributions toward building Dr King’s ‘Beloved Community’
The recipients are recognised for achievements that improve the quality of life for all, forge valuable partnerships with the corporate community, and advance the quest for social justice and world peace.
The award has been presented to some of America’s most distinguished leaders, including Bono, Maya Angelou, Oprah Winfrey and King Center Founder Mrs Coretta Scott King.
“As much as it’s an honour for us, it’s also an opportunity to focus on the important and unfinished work of Martin Luther King Jr,” said Ben Cohen. “Our country is at war, spending vast sums of money that could better be used to fight poverty, and what Martin Luther King Jr referred to as programmes of social uplift. I can think of no greater honour than for all of us to commit to peace, nonviolence, and to continue to hold our leaders accountable to these same principles in Martin Luther King Jr’s memory.”
Source: Ben & Jerry’s
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