2 Sisters debuts new Fox’s cookie line featuring two types of dough

2 Sisters has expanded its Fox’s Biscuits brand in the UK with a new cookie range featuring two doughs brought together in a single biscuit.

Called Double Dough, the range is available in two variants – strawberries and cream, and salted caramel and fudge brownie – and has been created to appeal to shoppers’ continued appetite for innovation and interesting flavour profiles.

Fox’s Biscuits senior brand manager Michelle Roberts said: “We are excited to launch our brand new Double Dough cookies, which we believe will completely shake up the category.

“Showcasing precision baking never seen before, the new range will offer consumers something genuinely new, and represent an exciting opportunity for retailers looking to drive incremental sales amongst shoppers eager to expand their biscuit repertoire.

“Launching the range with two classic combinations, we will look to expand the range with additional blends later in 2019, filling a gap in the market for exciting flavour innovations and alternatives to classic chocolate for the whole family to enjoy.”

Double Dough cookies are now available in Sainsbury’s with a recommended retail price of £2 for a pack of eight.

The Fox’s portfolio includes cookies, biscuits and biscuit bars. Last year, a range Fox’s Party Milkshakes were introduced.