Absolut launches RTD cocktails range

Absolut is launching a new ready-to-drink cocktails range featuring Passionfruit Martini, Espresso Martini and Strawberry Spritz.

Included in the Absolut Cocktail range is Absolut Espresso Martini – a coffee cocktail made with iconic Absolut Vodka and blended with real coffee and vanilla.

Absolut Strawberry Spritz is a refreshing sparkling serve made using Absolut Vodka and mixed with natural flavours of sweet strawberry and elderflower. Meanwhile, Absolut Passionfruit Martini is a sparkling twist combining Absolut Vodka with natural flavours of zesty passion fruit and sweet vanilla.

Chris Shead, off-trade channel director at Pernod Ricard UK, commented: “As the pre-mix can category experiences rapid growth, we want to be a leader within the premium RTD cocktail category, as we are in the premium spirits category”.

Launching in a 250ml pre-mix can format, the new range will feature a stylish design of a silhouette of the brand’s iconic 18th-century medicine bottle.

He added: “Absolut is Born To Mix and we’re excited to see two new cocktail RTDs join Absolut Passionfruit Martini following its successful launch last summer. The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that is perfect for pre-drinks and party drinks.”

Each SKU in the Absolut Cocktails range has an ABV of 5% and an RRP of £2.50. The range will be available in UK supermarkets including Tesco, Asda and Waitrose from May.