Scottish alcohol-free beer brand Days has raised £1 million in funding, which they will use to strategically expand further into the growing alcohol-free sector.
Investors in the funding round include Mindful Chef founder Giles Humphries, Propercorn founder Ryan Kohn and former Camden Town managing director Adam Keary.
The independent beer company launched its range of 0.0% beers, brewed in Scotland, in October 2020 and is expecting the “alcohol-free beer space to transform over the next two to three years, driven by an increased focus on health and wellness”.
The brand has been distributed across premium bars and restaurants throughout the UK including Granger and Co, Mac and Wild, Birch Community, The Montpellier Group and the Kitchin in Edinburgh.
“It’s clear that over the past 12 months we’ve seen a seismic shift in attitudes towards alcohol-free beer, which is absolutely driven by consumers prioritising their mental and physical health and wellness. I’ve witnessed the impact of health and wellness in both of my previous roles at Genius and Propercorn and we don’t see any reason why alcohol-free beer can’t easily become 20% of the beer market. For context, it’s currently only 2%.” said Duncan Keith, Days’ co-founder.
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