Ardagh Group introduces white shell for aluminium can ends

Ardagh Group has expanded its portfolio of recyclable beverage can ends with a new white shell.

Originally a specific Ardagh customisation for Bavarian craft beer company And Union, the shell is now available for beverage manufacturers who are seeking a “bright and contemporary finish” for their cans.

And Union was looking for a modern, minimalist look to reflect its values, and Ardagh developed the white shell in response, pairing it with a black tab.

“We’re proud to have been the first to use Ardagh’s new white shells,” said Henning Madea, CEO of And Union.

“When we were conceptualising our packaging design back in 2016, we were looking to evoke a clean, uncomplicated and ultra-modern message, and Ardagh delivered with the white Coloured Shell/ black Coloured Tab combination. In fact, we loved it so much we now use it across our entire range of cans.”

Dirk Schwung, sales director at Ardagh Group’s European Metal Beverage division, added: “The white shell was a real success for the And Union cans, and now we’re delighted to be making it part of our Coloured Shell range.

“We’re always looking to innovate to meet customer needs, not only technically but with aesthetics and branding too.”

The white shell matches all the size specifications of Ardagh’s other shell options and can run at standard speeds on filling lines.

In July, Ardagh introduced a copper colour for can ends in a move to increase the visual appeal of canned products.