Aston Manor Cider has replaced shrink wrap and plastic rings with cardboard packaging for its multipack canned ciders.
The new cardboard multipacks will be introduced on Aston Manor’s brands such as Crumpton Oaks, Friels and Frosty Jack’s.
As part of its sustainability drive, the Birmingham-based business has installed an eco-card packing machine, which brings its total investment in production capability to more than £3 million for 2019 and more than £30 million in the last five years.
“As all of our packaging is either reusable, recyclable or compostable, it is the next significant and logical step for the business to take to replace shrink wraps and plastic rings with a more sustainable cardboard option,” said Jamie Weall, Aston Manor’s head of compliance.
“We have moved to install the eco-card packing machine at our Tiverton site as we are striving to remove unnecessary plastics from our products. These alternatives make it much easier for customers to recycle once they have enjoyed our cider.
“It has been a clear priority for Aston Manor over several years to become as sustainable as possible. We have taken important measures across every facet of the business to deliver on this promise.”
Aston Manor’s sustainability programme has seen the business introduce 51% recycled plastic content to its large pack PET bottles, a move that is estimated to save approximately 1,000 tonnes of raw material annually.
Aston Manor, which also produces cider brands Golden Valley and Kingstone Press, was acquired last year by French agricultural co-operative Agrial Group.
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