Atomic Brands adds Watermelon Crush flavour to Monaco Cocktails range

Atomic Brands has expanded its Monaco Cocktails portfolio with the introduction of a new agave tequila Watermelon Crush variety.

With an ABV of 9%, the tequila-based cocktail features two shots in every 12oz can and is free from gluten and malt.

“With tequila remaining one of the fastest growing liquor categories and watermelon positioned as one of the most beloved fruits in America, the opportunity is ripe to introduce the ultimate mashup of these refreshing, on-trend flavours,” said Don Deubler, CEO of Atomic Brands. 

“On the heels of the great success we’ve seen with the recent launches of our Lime Crush and Sun Crush flavours, we’re delighted to expand our agave tequila cocktail portfolio with the new Watermelon Crush, to continue delivering on the flavours and innovation our customers crave.”

The new offering is available at convenience stores across the US for $2.50-2.99 per 12oz can.