A new study by food and drink consultancy Zenith International estimates that global sales of ready-to-drink beauty drinks reached 144m litres in 2010, a 2.9% increase on 2009 and 29% up on 2006, taking overall global market value to €1.1bn.
The Asia-Pacific region leads the way in terms of consumption and innovation, with Japan the largest national market worldwide.
Nutri-cosmetic or cosmeceutical beverages are available in a wide range of formats, from dairy to juices and waters, with product claims that are equally diverse.
“Beauty drinks were originally aimed at more mature women looking for anti-ageing products,” says Zenith senior market analyst Charmaine Holmes. “With broadening social pressure to look good, anti-ageing regimes are starting at an earlier age. This has led to the introduction of brands targeting younger women, including some specifically for acne reduction in teenagers and for early skin care and protection among young adults. For more mature skins, we’ve come across anti-wrinkle, skin firming and plumping products.”
Manufacturers have tended to use either skin ‘building blocks’ such as collagen, hyaluronic acid and ceramide as primary ingredients, or antioxidant compounds such as carotenoids. Recent innovations, however, have brought a host of new ingredients, such as porcine placenta and superoxide dismutase.
After a period of strong growth up to 2007, the past few years have seen beauty drink market growth impacted by the global economic downturn, as companies reduced research and development spending and consumers felt constraints on their disposable income.
Nonetheless, Zenith forecasts that, as the global economy recovers, interest in beauty drinks will be reignited and the market is expected to reach 185m litres by 2014.
For more information, contact Zenith International on +44 (0)1225 327900 or email
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