Avery Dennison unveils four new labelling papers

Labelling and functional materials company Avery Dennison has introduced four new “premium” labelling papers made from recycled pulp and alternative fibres.

The new range – available in the Europe, Middle East and North Africa (EMENA) region – consists of three new papers made from 100% recycled fibres and one from hemp fibres,

Fasson rPaper Black FSC 100% recycled is a black, core-tinted, uncoated paper designed to provide a visually striking label for various applications – it’s black colour provides a “seamless and premium look,” avoiding white edges or revealing whiteness from the back of wine bottles. The company says that this paper eliminates bleeding problems in ice buckets and offers “excellent” printability and embellishment compatibility.

Fasson rMartelé Black FSC 100% recycled is an uncoated, matte paper with a distinctive tactile embossed finish. Similar to the rPaper Black, this paper also eliminates the problem of black ink bleeding in ice buckets and, being pulp-coloured, ensures a sophisticated and clean appearance by avoiding the unpleasant issue of the label’s white edge and backside.

Fasson rMartelé Blanc FSC 100% recycled is also an uncoated, matte paper with the same tactile embossed finish as rMartelé Black. This product is set to be available later this year and it matches the non-recycled Martele Blanc in the current portfolio, allowing for integration of existing lines of wine and other high-end products. Additionally, it offers “excellent” printability with all the standard print methods and embellishing techniques.

Fasson Hemp 50% FSC paper provides a natural and bulky feel with its white uncoated, matte surface designed for premium organic products. It offers a sustainable alternative to traditional wood pulp-only based papers and utilises 50% hemp fibres that are sourced regionally from France and Germany and can be harvested up to 7 times annually. Its high-grammage face stock also makes it useful for labels that feature embossed or debossed details.

Vladimir Tyulpin, marketing manager of premium solutions at Avery Dennison, said: “By incorporating these sustainable options, our Sustainable ADvantage portfolio helps brands reduce their environmental footprint and move towards a more sustainable and circular economy. These solutions are particularly beneficial for industries such as wine, spirits, craft beverages, gourmet food, beauty, and fragrances, where brand differentiation and sustainability are paramount.”