Barcardi has moved its Martini vermouth brand into the non-alcoholic category as demand for booze-free options continues to rise.
Martini Non-Alcoholic Aperitivo has been created for those times when consumers choose not to drink alcohol, but still want to enjoy a refreshing-tasting beverage.
Taking the same wines that are used in Martini’s classic vermouths, the alcohol is gently removed and infused with a selection of botanicals.
The range is available in the UK two variants. Martini Non-Alcoholic Vibrante is a blend of natural botanicals balanced with Italian Bergamot to create a “fruity aperitivo”. Martini Non-Alcoholic Floreale takes inspiration from the sweetness of chamomile, entwined with botanicals, to create a “floral tasting experience”.
Nick Stringer, global vice president of Martini, said: “In the past, deciding not to drink alcohol meant a fizzy water while everyone else enjoyed cocktails, or staying at home on a Friday while your friends go out and enjoy aperitivo time. But times are changing, and consumers don’t want to feel like they are missing out when they are being more mindful about their drinking.
“At the heart our iconic brand is the idea of Martini time – bringing friends together, in the real world, to enjoy Aperitivo at the start of an evening. This launch is all about providing choice for consumers, ensuring they can still enjoy Martini time, whether they are drinking alcohol or not.”
Beppe Musso, Martini master blender, added: “We have selected quality ingredients – wines, botanicals and herbs. We carefully remove the alcohol from the wine before adding the botanicals and herbs to preserve the authentic aroma and taste. The result is unmistakably Martini – but without the alcohol.”
The beverages are available in the UK in 750ml bottles.
Bacardi bolstered its Martini portfolio last year with the launch of an orange-flavoured vermouth as well as Martini Asti Ice.
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