Barilla has launched Vero Gusto, a range of Italian-style sauces, to offer consumers a “premium Italian dining experience at home”.
Each sauce contains a signature Italian ingredient. The four variants are: tomato and basil, featuring Genovese basil; heritage marinara, created with Datterini tomatoes; Calabrian marinara, with spicy Calabrian peppers; and Sicilian herb, including “intense” Sicilian oregano.
The sauces are created by first sautéing garlic, onions, and extra-virgin olive oil together, then cooking the specialty ingredients to amplify their profiles, and finally finishing with a slow simmer to add richness to the sauce.
“We are always exploring new ways to bring high-quality Italian ingredients and products to people, and Vero Gusto is a perfect example of that commitment to quality and innovation,” said Jean-Pierre Comte, president of Barilla Americas. “Vero Gusto sauces provide people with a ‘true taste’ of Italy in their own kitchens.”
In addition to the select regional Italian ingredients, all sauces are made in Italy from Italian-grown tomatoes (no added water or paste), onion, garlic, sea salt, and 100% extra-virgin olive oil.
The Vero Gusto line is free from preservatives, artificial ingredients and added sugar. Each jar is available in the US with a suggested retail price of $5.99.
Last year, Barilla released a line of one-ingredient legume pastas in a move to profit from consumer interest in plant-based diets and protein.
Made with just chickpeas or red lentils, the pastas are said to have a “unique taste and ‘al dente’ texture”, along with the nutritional benefits of legumes.
© FoodBev Media Ltd 2024
