US meat alternatives company Barvecue has broken ground on what it claims will be the world’s largest plant-based smokehouse.
Barvecue, which makes wood-smoked, plant-based barbecue products, says that the new facility in Cornelius, North Carolina, is scheduled to open in July this year.
Called the Carolina Smokehouse, the 10,000-square-foot production plant will have an initial capacity to produce 800,000lb of Barvecue’s Pulled BVQ, Chopped BVQ and Naked versions of both, per year.
Within walking distance of the new site, Barvecue’s current facility will become the brand’s innovation centre when the Carolina Smokehouse opens.
“As the plant-based meat market surges, so too does the demand for our wood-smoked, plant-based Barvecue,” said Barvecue founder and CEO, Lee Cooper.
“As we grow to keep up with demand for Barvecue products, we decided that it was time to expand production and lead the way in the plant-based barbecue market.”
The company has also announced that it will complete a $1 million capital raise from current investors this month.
Cooper added: “Our goal is to make delicious Barvecue, for everyone. We are excited to break ground on the world’s largest plant-based smokehouse so that we can soon do exactly that.”
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