Bel Brands debuts plant-based cheese brand Nurishh

Bel Brands USA has announced the launch of its first exclusively plant-based cheese brand, Nurishh, which comes in six varieties.

The expansion beyond typical cheese products demonstrates Bel’s mission to become a major player in the healthy snack market; diversifying through growth in dairy, fruit and plant-based products.

Bel Brands says Nurishh strikes the balance of “genuine cheesy taste, meltability and comfort with plant-based goodness”.

The line is certified plant-based and lactose-free and features three slices and three shreds formats. The slices come in cheddar, mozzarella and provolone style varieties; while the shreds will be available in cheddar and mozzarella styles, as well as a cheddar & mozzarella style blend.

Bel claims the vegan cheese is a good source of calcium and vitamin B12, and contains no artificial colours or flavours.

“Nurishh can help you create dishes that bring everyone to the table – like a perfectly melted grilled cheese or a delicious cheesy pizza,” said Florian Decaux, plant-based acceleration director for Bel.

Nurishh will be available at select retailers in April, with nationwide in-store availability increasing throughout the year.