Puratos has announced the acquisition of Profimix, a Czech supplier of improvers, bakery mixes and confectionery.
Founded in 2007, Profimix has built a strong position in the Czech market through its brand ‘Pekaruv Mlyn’, and has a turnover of more than €4 million. According to Puratos, Profimix has “an organic-certified production manufacturing unit and specialises in flour parameters knowledge and analysis”.
The acquisition helps Puratos to extend its reach in the health and wellbeing category, as the company’s latest Taste Tomorrow research found that 79% of consumers ranked grains and seeds as the number one contributor to health and taste in bakery products.
Puratos Czech Republic general manager, Tomas Novak, said: “The acquisition of Profimix will allow us to offer customers greater flexibility, services, speed in innovation and access to healthier products”.
Terms of the deal were not disclosed.
Puratos recently announced its acquisition of Belgian probiotics company THT for an undisclosed sum.
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