Beliv targets US expansion with probiotic drinks acquisition

Latin American beverage technology company Beliv has entered the probiotic drinks market with the acquisition of New Orleans-based probiotic beverage manufacturer, Big Easy.

Founded in 2014, Big Easy delivers drinks with gut health and immune-supporting benefits, such as kombucha, functional juice shots and tepache, a prebiotic pineapple soda.

The deal will help expand Beliv’s footprint in the US market and support its commitment to offer new and innovative beverages worldwide.

“Innovation is key to market growth and to meeting new expectations of consumers across the globe,” said Carlos Sluman, founder and CEO of Beliv. “By adding Big Easy into Beliv’s portfolio, we magnify the strengths and entrepreneurial spirit of both companies to respond to the intense demand for authentic, natural and sustainable products that focus on functionality, wellbeing and nutrition.”

Terms of the transaction were not disclosed.