Ben & Jerry’s set to broaden lower-calorie Moo-phoria range

Ben & Jerry’s is expanding its range of lower-calorie Moo-phoria ice creams with the addition of two new flavours in the UK.

The Unilever-owned brand will add salted caramel brownie and chocolate cookies with cream to its existing flavour line-up for Moo-phoria, which already includes chocolate cookie dough and caramel cookie fix.

It follows Moo-phoria’s introduction in the US last year.

Both new variants contain less than 130kcal per 100ml and will launch in the UK at a price point of £6 per tub.

Christina Dunn, Ben & Jerry’s UK & Ireland business lead, said: “Even though we’re known for our chunky and swirly indulgence, we want to show ice cream fans that they can make lighter choices without compromising on taste.

“We launched Moo-phoria to bring flavour euphoria to the ever-growing number of decadent dessert lovers that are looking for a lower-fat option. The range has been flying off shelves since the launch last year, so we’re excited to build on its success and give fans even more choice with two irresistible new flavours to enjoy.”