B&G Foods has announced the launch of a Cinnamon Toast Crunch cereal-flavoured seasoning blend in the US.
Cinnamon Toast Crunch Cinnadust Seasoning Blend features cinnamon and sugar paired with notes of caramel, vanilla and graham flavours.
B&G says that the new offering allows customers to add the sweet flavour of General Mills-owned Cinnamon Toast Crunch to baked goods, toast, coffee, desserts and savoury foods.
“Families are increasingly experimenting with spices and seasonings in the kitchen, and Cinnamon Toast Crunch Cinnadust Seasoning Blend is our latest category innovation,” said Jordan Greenberg, executive vice president and chief commercial officer, B&G Foods.
“Cinnadust Seasoning Blend gives families the opportunity to add the iconic breakfast cereal flavour—and a little bit of nostalgia—to any food or beverage.”
Liz Mahler, senior brand manager for the Cinnamon Toast Crunch brand, added: “Fans can now make anything and everything taste like Cinnamon Toast Crunch cereal. We can’t wait to see how creative families will get with Cinnadust Seasoning Blend.”
The new seasoning blend will be available from 1 September at Sam’s Club stores nationwide, with a further roll out to grocery stores and online retailers planned for early 2021.
© FoodBev Media Ltd 2024
