Billson’s partners with Cowan London for craft vodka launch

Australian drinks company Billson’s has launched a triple-distilled vodka, featuring packaging by design agency Cowan London.

The Billson’s small-batch vodka follows the launch of two artisan gins earlier this year, continuing the firm’s journey into craft spirits production.

Since 2017, when they acquired the brewery in Beechworth, north-east Victoria, the new owners of Billson’s have aimed to breathe fresh life into the site and its product range.

The vodka release follows a series of alcoholic and non-alcoholic launches by Billson’s, including craft beers, ciders, heritage beers, sodas, cordials and still and sparkling Alpine spring water.

“This is the second launch in a series of small-batch spirits coming from Billson’s,” said Billson’s sales manager, Darrian Field. “The essential ingredient is our famous spring water from the Victorian Alps, which enables us to produce a vodka of exceptional quality and purity.”

The first batch of the vodka is limited to 150 bottles, all of which are individually numbered.

Cowan London creative director Samantha Dumont added: “The minimalist design reflects the quality and purity of Billson’s triple-distilled vodka, made from their Alpine spring water. The focal point of the label design is an aperture which represents the 150-year-old Beechworth well. Through it you see a hit of colour, printed on the back label, a visual cue to the icy freshness of the granite filtered spring water.

“Surrounding the aperture, subtle topography lines drawn in silver varnish reference layers and layers of granite inspired by the famous Australian mountain range. The texture and attention to detail is a nod to the precision required in the filtration process to create this exceptional Australian vodka.”