Biotiful Dairy has combined its British cultured milk kefir with cold-brewed arabica coffee to create a new line of barista-style beverages.
The new Kefir + Coffee range currently consists of two varieties: mocha and latte.
Each 250ml bottle contains 30 billion live cultures and vitamin B12 to help support immunity. According to Biotiful Dairy, the drinks are said to offer a host of health benefits, including a natural energy lift.
“We are absolutely delighted to be bringing our expertise to the coffee category as we’re looking to grow penetration beyond our current consumer base,” said Biotiful Dairy founder, Natasha Bowes.
“Our new ready-to-drink kefir coffee gives us a significant opportunity to talk to a more millennial audience by offering a luxury RTD product that contains a ‘natural uplift’ alongside all the health benefits of kefir.
“Gut health is now one of the biggest health trends in the UK and the coffee category continues to explode. We know consumers are looking for beverages with a clean and natural ingredient list, and concerns around the downside of high caffeine and other energising ingredients are driving more people towards healthier and balanced products that achieve the same results.”
The new Kefir + Coffee range joins the brand’s portfolio of kefir formats including yogurts, shots, ice cream, spreadable cheese and its original drinks.
The new beverages are available now in Sainsbury’s stores nationwide for £1.60 and will launch later this month in Ocado, with more retailers to follow.
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