Birds Eye unveils three new Chicken-Free products

 Nomad Foods Europe-owned Birds Eye is expanding its meat-free Green Cuisine range with the addition of three new chicken alternative products.

Birds Eye says that the new Chicken-Free offerings – which include Crispy Grills, Southern Fried Grills and Burgers – emulate the most popular products in its chicken portfolio.

“Our Green Cuisine Chicken-Free products have gone from strength to strength since our first launches in 2020,” said Jess Ali, marketing manager at Birds Eye.

“This extension of the Green Cuisine Chicken-Free range will continue to play off recognisable formats that shoppers already enjoy, but that are powered by plant protein.”

Ali continued: “By recreating mealtime classics using plant power, these new additions to our Green Cuisine range will continue to help shoppers to add meat substitutes to their plates, showing them that plant-based meals can be just as tasty and convenient.”

The Birds Eye Green Cuisine Chicken-Free Southern Fried Grills are available at Tesco.

The Chicken-Free Crispy Grills and the Chicken-Free Burgers will start to roll out into Tesco, Asda, Sainsbury’s and Morrisons from mid-May.