Bloom Gin unveils two new Fruit and Floral Fusions

Quintessential Brands’ Bloom Gin has announced that it will be making two additions to its range of Fruit and Floral Fusions, as the brand seeks to capitalise on the continued growth in popularity of flavoured gins.

According to Bloom, the Passion Fruit & Vanilla Blossom Gin is inspired by the cocktail Pornstar Martini, while the Raspberry & Rose Gin takes inspiration from the Raspberry Mojito.

The 40% ABV gins both reportedly feature ‘sweet fruits and subtle florals’ and are created without the addition of sugar or sweeteners. 

Commenting on the launch, Bloom Gin’s global brand director Elaine Maher said: “Bloom Gin is loved by fans for its style, sass and substance, and with the introduction of our new Fruit and Floral Fusion Gins, we’re giving them the unmistakeably smooth taste of Bloom Gin, but with two of the hottest cocktail flavour trends incorporated.

“Given that cocktails are now one of the fastest growing drinks categories within spirits, we’re confident that our new Fruit and Floral Fusions will delight consumers, especially over the summer months.”

Bloom has in the past released other fruity editions of its gins, including its Strawberry Cup gin, to coincide with summer.

Both gins will be available for an RRP of £25.00 per 70cl bottle in Tesco stores, and online at Tesco.com and Amazon from May.