Meal kit firm Blue Apron is now offering its products through Walmart-owned Jet.com, as the e-commerce company looks to boost its grocery offer to compete with Whole Foods and Amazon in the US.
As a partner in Jet’s newly-launched City Grocery offering, Blue Apron will have a dedicated branded experience featuring a rotating selection of two-serving recipes.
Shoppers in the New York area will now be able to purchase Blue Apron meal kits from Jet.com with same-day or next-day delivery.
The first Blue Apron meals that will be offered on Jet.com are: seared steaks and peperonata with fregola sarda pasta and grana padano cheese (2 servings, 28oz), at $22.99; dukkah-spiced beef and couscous with tahini-dressed broccoli (2 servings, 41oz.), costing $20.99; and togarashi popcorn chicken with sweet chili slaw and jasmine rice (2 servings, 32 oz.), at $18.99.
Blue Apron CEO Brad Dickerson said: “Teaming up with Jet enables us to dynamically serve the lifestyle of metropolitan consumers, who will now be able to conveniently fill up their online shopping carts with high-quality Blue Apron meals that can be cooked in 30 minutes or less while shopping for other everyday needs.
“This exciting launch is another step forward in our channel expansion strategy and reflects the strength of the capabilities we are developing to readily support a variety of opportunities to broaden our access to consumers.”
Jet president Simon Belsham added: “We are thrilled to be the first e-commerce retailer to offer the Blue Apron on-demand kits as part of the newly launched Jet City Grocery experience.
“The Blue Apron on-demand kits give our urban customers a convenient and enjoyable way to prepare home-cooked meals for their family. A crucial part of Jet’s strategy is to provide valuable services that seamlessly integrate into people’s daily lives, and Blue Apron is a great example of this.”
Walmart acquired Jet.com in 2016 for $3.3 billion.
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