Bluewater invests $15m in US water startup FloWater

Bluewater has invested $15 million in FloWater, a US-based start-up which manufactures a range of purifying water refill stations which aim to reduce the use of single-use plastics by providing high-quality water “for the fraction of the cost of bottled water.”

FloWater’s Refill Stations are intended for locations including offices, hotels, gyms, schools, and concert venues, and its client base includes Google, Red Bull and Airbnb.

Able to connect to any portable water line, the Refill Stations extract up to 99% of all contaminants and harsh chemicals possibly found in water, delivering purified and chilled water that has also been oxygenated, alkalised and infused with electrolytes, while a coconut carbon filter ‘finishes’ the water to provide a better taste.

FloWater claims that its solution has eliminated the use of 100 million plastic water bottles from the market since its launch in 2013, and the company aims to have eliminated 1 billion plastic water bottles from the ecosystem by the year 2022.

Bluewater will become FloWater’s largest investor as a result of this transaction, and the company claims that it will provide “strategic resources” to help accelerate the growth of FloWater and help it achieve its sustainability ambitions.

Anders Jacobson, president of Bluewater said: “FloWater and Bluewater make for a natural fit thanks to our shared commitment to end the need for single-use plastic bottles and a mutual people-centric culture that builds on unsurpassed dedication to quality, continuous innovation in technology and planet-friendly solutions and a passion to enhance human health and wellbeing.

“Bluewater’s investment was also a result of FloWater’s growth trajectory in the US, and the quality and composition of its leadership team led by Rich Razgaitis.”

FloWater CEO and co-founder Rich Razgaitis added: “Bluewater’s leadership team have been global visionaries in pioneering new approaches in sustainability and enhancing people’s health and wellbeing.

“Anders Jacobson, and his leadership team brings deep expertise in product development and strategic planning, along with an extensive network of international relationships and resources.”