US-based premium ice cream company Serendipity Brands has appointed Bob Gorman as its new chief executive officer.
Gorman aims to focus on short- and long-term business strategy for the brand, as well as the brand’s retail footprint and expansion into key markets. He will also collaborate with part-owner and investor, Selena Gomez, to grow the brand’s offerings.
“Serendipity has seen tremendous growth over the past year and we are thrilled to have Bob join us as he has a proven track record of successfully developing and amplifying brands,” said Sal Pesce, co-founder of Serendipity Brands. “We look forward to his unique perspective and expertise as we continue growing and expanding Serendipity Brands.”
Gorman brings with him over 20 years of marketing experience across the food, wellness, beauty and spirits industries. Most recently, he was chief marketing officer at Kellogg-owned Rxbar; he has also held positions at Beam Suntory, Alberto Culver, and Procter and Gamble.
“Serendipity Brands is perfectly positioned to deliver exceptional growth,” said Gorman. “Serendipity has all of the ingredients for success – an iconic restaurant, award-winning ice cream, a team with over 100 years experience in the ice cream category, and amazing investors like Selena Gomez.”
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